Digitale Jobs in der Medienwelt – persönliche Erfahrungen

Florian Fritsche is Head of Sports of Amazon Prime Video DE, responsible for Football Audio Live Streaming at Amazon. By launching sport live streaming, Florian and his team produced a world first for Amazon. The service offers more than 700 live matches per season as well as an editorial framework program with shows, music, match highlights, a podcast and interviews for all Amazon customer. It is based on right licencing deals for Bundesliga, 2. Bundesliga, DFB-Pokal and additionally all matches of the German teams in the UEFA Champions League. Football Live at Amazon is available via the Amazon Music App on Amazon Fire devices (FireTV), iOS, Android, Webplayer, Sonos devices and via voice control on all Alexa devices (Echo’s).

Before joining Amazon in 2016, Florian was Head of Digital & Business Development at Antenne Bayern, Germany’s biggest and most successful private radio station, leading digital transformation and shaping cultural change while being responsible for all digital topics. He successfully developed new business opportunities, such as mobile services (gaming and streaming), national audio streaming products and data-driven revenue models. Earlier in his career, Florian spent 11 years in different positions at Regiocast, the leading German Radioholding with approx. 40 participations in radio stations and associated companies in DE, PL and CZE. Since 2007, he acted as Managing Director of Regiocast Digital, a company pooling production and distribution activities of audio products via digital channels. Under his leadership, RCD developed innovative business models and techniques for the digital (audio) media world. Most notably, he was founder of “90elf” and launched Germany’s award wining first national football radio as a live streaming service in 2007, based on live rights for Bundesliga, DFB-Pokal and international competitions (UEFA Champions League & UEFA Europa League). At that time, 90elf also pioneered in audio ad serving and national DAB distribution based on flexible data/bandwidth management. Florian started his carrer as an assistant to the CEO of a regional newspaper company of the publishing group Georg von Holtzbrinck in 2000.

Florian holds a Diplom Media Management degree from the Institut of Journalistik und Kommunikationsforschung in Hannover as well as a minor degree in Law from University of Hannover.

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